Art Fund - The Wild Escape

I developed the language and narrative used in the largest ever collaboration between museums, galleries, historic places and sites across the UK.

Thousands of young people created art inspired by nature in paintings, sculptures, display cases and the outdoors and then imagined their creatures escaping to a magical, collective online artwork, the Wild World.

The work was created in collaboration with Unthinkable Digital and Preloaded.

  • Storytelling toolkit

  • Narrative design

  • App copy

  • Website copy

  • Naming

  • Content workshops