YHA - No Child Left Behind

The number of children experiencing poverty is rising. And with the squeeze on school budgets and household purses, more school residential trips are being cancelled. Whole classes miss out.

Missing out on long-awaited trips is detrimental to all children. But for children from low-income families, it could mean missing out on their only night away from home.

Over the last few years, I’ve collaborated with Killer Creative on several YHA campaigns, flexing their strong messaging across direct mail and emails.